The 13 Best Minimalist Brands You Should Know

From Ami to Uniqlo, here are the best minimalist brands in the world.

When it comes to trends, fashion is a creature of habit with the way it switches to either minimalism or maximalism. It's clear, however, that between the two, minimalist dressing will never go out of style. Thanks to the French, Japanese, and Scandinavian, all of which lead the pack when it comes to the aesthetic, we have plenty of options for sleek, clean clothing that is stylish yet easy. Here, we've listed down the best minimalist brands you should know.

1| COS

COS, which comes from the same group as H&M, is a contemporary fashion brand that offers classics and essentials, which will become mainstays in your wardrobe. It's one of the most favorite brands of minimalist fans and with reason—it's simple clothes come in trendy silhouettes. Think straight leg pants, cozy knits, and more relaxed pieces available in many shades.

2| Uniqlo

When Uniqlo hit the Philippines, it seemed as if the whole country was talking about it. Six years later, with numerous stores and a flagship, it's clear the brand is thriving and growing. The Uniqlo aesthetic is deeply minimalist with the way it produces staples. Thanks to the brand, it's impossible not to come across someone with the same Uniqlo U shirt and denim jeans these days.

3| Muji

It's hard not to love Muji's unique vibe. The lifestyle brand is built on being clean and comfortingly zen. If you didn't know, the brand carries clothing that ranges from chambray shirts and chino pants to crisp oxford shirts and lots more.


4| Acne Studios

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Unstructured and unassuming tailoring – #AcneStudios men’s #FW16

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A quick look at Acne Studios lookbook will reveal that it's not the most minimalist brand in the world, but deep down the brand really champions simple and clean clothing—styling its clothes really is up to each person. Pick up the brand if you want a more Swedish influence to your minimalist look.

5| A.P.C.

A master of basics with a French twist, A.P.C. is one of the first brands to introduce the concept of contemporary clothing—one that teeters between street and high fashion. Season after season, the brand reinterprets staples with tiny upgrades in color, fabric, and other details. It's a minimalist's dream.

6| Everlane

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Sweat-wicking. Quick-drying. Plus, 4-way stretch. All the best things about our Performance Chino, now in a short.

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Everlane is often considered a master of modern minimalism. There are cropped chinos, relaxed T-shirts, and impeccably tailored outerwear. What's more, for its quality, its pieces are at a price point that can't be beaten.

7| Norse Projects

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Winter 17 New arrivals and lookbook now online. (link in bio)

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Norse Projects combines function and quality to make clothes that are equally classic and modern. The brand is probably one of the biggest when it comes to the minimalist aesthetic. Not to mention, it's also big in the streetwear world for its cool take on workwear-style apparel.

8| Ami

Ami takes minimalism and puts an ultra-cool spin on it with spot-on color combinations, stitching details, and at times even retro influences. Best of all, it's casual through and through for daily life and just about anywhere.

9| Theory

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Summer Tech: The Neoteric Short, available in four new colors for the summer. See more tech updates in the Summer Tech Shop.

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New York-based brand Theory makes everything from pants, blazer, shirts, suits, and sweaters. It's practically an institution. Count on the brand to make clothing that feels current while also being classic.

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10| Sunspel

Sunspel has been at it for years. It was established in 1860, and it continues to make T-shirts, polo shirts, and other apparel with a British take. Today, the brand even makes sweatshirts and more pieces that border on athleisure.

11| Lemaire

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Spring-Summer 2019 Men’s Collection More on Link on bio #lemaire

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In minimalist fashion, no other name will stand higher than Christophe Lemaire. The designer's work is classically distinct, so much so that he has even collaborated with two other brands on this list: Uniqlo and Sunspel. His eponymous line is no different. Think modern basics done in sophisticated palettes.

12| Officine Générale

French clothing brand Officine Générale is known for mixing fine tailoring with a laid-back Parisian style that's essentially minimalist. It's distinct in the way it treats basics: with a more experimental and fashionable view.

13| Rag & Bone

Founded in 2002, Rag & Bone is all about effortless style that's more urban than the rest. It's denim, in particular, is a favorite among the street style set. But the brand's suits, outerwear, and basics such as shirts, shorts, and chinos shouldn't be missed.

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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