Fashion

BTS Just Became Louis Vuitton's Newest Brand Ambassadors

The fashion house highlighted the band's positive influence.
IMAGE LOUIS VUITTON
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Louis Vuitton has just announced that BTS will be its newest house ambassadors. The fitting partnership will see the hyper-stylish superstars—Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook—representing the brand.

The fashion house made the announcement on its social media accounts, saying: "#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook."

Back in March, we got a bit of a sign as BTS turned up to the Grammys in head-to-toe Louis Vuitton. BTS wore custom suits, in a perfectly coordinated palette of black, white, and tan, from the fall-winter 2021 menswear collection.

Photo by LOUIS VUITTON.
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As for what to expect with BTS as the luxury house's ambassadors, well, a whole lot of Louis Vuitton looks being served. It will definitely be something to look forward to as the stars fit right in with Virgil Abloh's vision for Louis Vuitton. Here's to hoping there will be plenty of campaigns, too. 

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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