COS' New Pride Collection Donates Its Proceeds to a Good Cause
Global Pride has started. And, COS is already celebrating with an exclusive collection. Featuring three unique designs, COS' Love for all collection collaborates with creators from the community, namely performance poet, trans-visibility campaigner, and model Kai-Isaiah Jamal, artist, and creative director Zipeng Zhu, and musician and award-winning actor SOKO.
"The exclusive collection incorporates the personal touch of each talent, celebrating their style and individuality. Using COS’ timeless, gender-neutral T-shirts as a canvas, Zipeng Zhu’s iconic, bold typography forms a LOVE emblem in embroidery, with colors from the Progress flag. The second T- shirt design reveals an original poem by Kai-Isaiah Jamal, whose work puts language to experiences that can be hard to express," the brand said in a release.
The tees aren't just great for celebrating pride, but they also support a good cause. Proceeds—100 percent, to be exact—of the collection's profit will support charities around the world that are focused on upholding human rights and the right to love. On our side of the world, COS has chosen to partner with LoveYourself and Metro Manila Pride.
Kai Isaiah Jamal T-Shirt
The brand has also released a campaign that features creatives from the LGBTQIA+ community. Shot by Collier Schorr, the campaign shows the creators wearing pieces from the collection with their partners, families, and friends.
COS' Love for all collection is available to buy now in-store at SM Aura Premier.
Zipeng Zhu T-Shirt