Dickies Taps Filipino Makers, Creatives, and More For Its New Campaign
For its latest campaign, American workwear brand Dickies has called on Filipino makers from different creative backgrounds. It's incredibly fitting as the campaign focuses on the hardwearing 874 Work Pants. As one of the brand's signature styles, the straight leg pair has been a firm favorite for over 50 years.
The campaign stars shoemaker William Carmona, model and graphic artist Selina Woo Bhang, and hip hop artist Al James. Shot by Eric Bico, the campaign shows how the 874 Work Pants works for the makers and how it enables them.
Check out the photos below.
Al James
Dickies has always been a staple in hip hop. So, it's no surprise that Al James sports the 874s.
Al James
"For me, I go with what's simple as long as it's comfortable," he says.
Selina Woo Bhang
As a model and graphic artist, the 874 Works Pants are flexible enough for Selina Woo Bhang.
Selina Woo Bhang
"My personal style really reflects who I am. I don't really go for something trendy, I want something comfortable at the end of the day," she shares.
William Carmona
William Carmona, the main man of Willie's Shoe Restoration Services, relies on the pair for its practical durability.
William Carmona
"It's always dusty in our shop since we sand every day. I would wear something comfortable—clothes that easily brush off dust," he shares. "I look at fabric that's thick. I look at work pants like the 874."
%20(1).jpg)
