Dior Is Teaming Up With Technogym for a Sports Equipment Line
Dior's latest collab? A sports equipment line. Nope, we're not pulling your leg. The team-up is entirely true and you can finally work out in your Dior sportswear with logoed-out home fitness equipment to match.
The collab didn't just come out of nowhere. It's actually a part of the French fashion house's upcoming Cruise collection. Designed by Maria Grazia Chiuri, the Dior Vibe line of home fitness equipment includes a treadmill, a multifunction bench, and a wellness ball. If we're being honest, it looks clean as hell.
It's not just any logo, though. In place of an offensive monogram, each product in the limited edition series has Dior's stripe motif (the same one as seen on the label's Book totes).
"This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior's unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience," said Nerio Alessandri, Technogym founder and wellness designer.
Now, what's so special about these products? Well, they're produced in Italy and they "reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to motivate people living a happier and healthier life." That's according to Technogym, at least.
The Dior and Technogym Limited Edition series will be available exclusively in Dior boutiques starting in January 2022.