Balmain Has Outdone Itself With This Evian Collab
Back in September, Balmain revealed a couture gown made in collaboration with Evian during Paris Fashion Week. The dress, made from a fine monofilament yarn crafted from recycled Evian plastic bottle waste, highlighted the two brands' deep commitment to a more sustainable future. Of course what kind of collab would it be if Balmain didn't also design a limited-edition glass bottle for Evian?
Balmain's creative director Olivier Rousteing took Evian's classic bottle and added light blue lace touches and aqua-like droplets, as well as complex and ornate Baroque details and gold lettering synonymous with the French fashion house.
"As we all know, the fashion industry needs to honestly face past shortcomings and finally admit that we can no longer postpone long-delayed changes," says Rousteing. That’s why I’ve pushed for inclusive runways that reflect the real beauty of our world and sustainable materials that respect the need to preserve that incredible beauty. And that’s why I am so happy to announce Balmain’s new partnership with evian, one of France’s most iconic brands. evian has helped make clear to all of us that an embrace of the values of integrity and beauty can help form the basis of refreshingly honest communications, as well as carbon-neutral, sustainable products."
Rousteing says he could not think of a better pattern to highlight Evian's, as he says, "incomparably beautiful, crystal-clear natural mineral water."Â The launch of the bottle came with a campaign video with a set inspired by Evian's Alpine heritage: structured silhouettes of mountains reflected in crystal-clear water.
Evian x Balmain
"At evian, we are constantly looking to identify forward-thinking partners who share our values and with whom we can pioneer together to go beyond and discover thought-provoking solutions," says Dawid Borowiec, Global Director at Evian. Building on our strong existing presence in global fashion partnerships, it has been an incredible experience working with Balmain and Olivier Rousteing, celebrating legacy, optimism, and a shared determination to push forward sustainable innovation in the industry. Our evian x Balmain gown is a shining example of something striking and unique that can be achieved at the intersection of innovation, design, and sustainability, which we hope will inspire many."
