Clear your schedule, prepare your eyes, and get yourself comfortable. Fendi is sending down its spring/summer 2024 men's collection down the runway tonight. This isn't just your typical fashion show. The Italian fashion brand is staging the show from Fendi Factory, a newly-debuted accessories plant located in the heart of Tuscany's countryside in Capannuccia, during Pitti Uomo.
"We are proud to open Fendi Factory to our clients and press, making it live outside the day by day for the upcoming men's fashion show in June during Pitti Uomo," said Serge Brunschwig, chairman and chief executive officer of Fendi. "It is a special place for our artisans and local community as it represents Fendi heritage and creativity, nurturing precious handmade abilities of its artisans and preserving Made in Italy."
Don't forget to secure your front row seat with the livestream below. The show goes live on Friday, June 16 at 12:00 a.m. PHT. See you there?
