In that happy time called the '90s, Guess was a clothing juggernaut. Their hard-as-wood, stone- or acid-washed jeans and logoed-out T-shirts were the uniform of choice of mallrats, teens, and even their moms and dads. It was okay, cool even, to have a red-and-white, upside-down triangle patch on your backside or a giant G-U-E-S-S-U-S-A splashed across your chest.
It helped, too, that the American company created strong imagery in ad campaigns that, photographed by the master of sensual, black-and-white images Ellen Von Unwerth, featured glamazons such as Claudia Schiffer, Eva Herzigova, and Karen Mulder and stars like a young Drew Barrymore and a fresh-from-Playboy Anna Nicole Smith.
Then, right around the time Paris Hilton (also a Guess girl) happened, the world moved on.
We have to admit we haven't been checking on Guess lately (and won't even recognize the Guess girls are now—except J.Lo), but since the wheels of fashion have circled back to the decade of goth, track pants, and chokers, the shop finds itself back on the radar. Who else can do '90s-inspired clothing than the guys who had a hand in shaping the way people dressed during the decade, right?
A capsule collection of five T-shirts and one awesome baseball shirt is now available in stores. These bear the hallmarks of the '90s as logos and stripes are featured prominently on all the shirts—except for a black T-shirt that opts for the graphic punch of the red triangle logo against a dark background.
The thick-and-thin stripes come in the colors of that time, a zingy yellow, a forest green, a deeper red, and a pink, while the fit, of course, is purposely oversized.
Hands down, the stand-out piece is the blue baseball shirt with white vertical lines (or is it the other way around?) and the iconic triangle patch on its chest. While you have eased yourself out of slavishly following trends because grown-up tastes demand careful things, we give you the right to wear these clothes again because you grew up in them.