HUGO Just Opened Its First Store in the Philippines

HUGO, the fashion-forward line by HUGO BOSS, has (finally) made its way to the Philippines. After a recent global brand refresh, the new concept "expresses a modern and fresh visual approach." Stepping into the store, you'll see the open-facade design which sets the tone.

From denim and jersey to outerwear, the HUGO collection has something for everyone. The HUGO store didn't open without any fanfare. There was a party to celebrate the boutique which was attended by well-dressed guests like Craig Uy, Blue Zoleta, and more. Take a look at the store below.

The 48-square-meter store opened last June.

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Craig Uy

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The store features the HUGO spring/summer 2023 collection.

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Blue Zoleta

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The store's interior is an extension of the brand's philosophy—cool and contemporary.

Photo by Courtesy.