Justin Bieber Is Decked Out in Balenciaga For the Label's Latest Campaign

The singer wears Demna Gvasalia's most classic pieces for the brand.
IMAGE PHOTO: BALENCIAGA

Balenciaga is, undoubtedly, the brand on everyone's radar right now. The storied house has really taken over all of fashion and, lately, the world of celebrities, too. Kim Kardashian has almost exclusively worn Balenciaga since we can remember, Kanye West is dedicated to dressing himself and his new friends in Balenciaga, and... well, you get the point.

So, for its campaign, it was no surprise that the brand tapped Justin Bieber once again along with Kim Kardashian and Isabelle Huppert as its stars. (Now that's a list of names we never expected to see in the same sentence.) While all the attention has been on Kardashian's campaign debut, Balenciaga has just dropped images of Bieber starring in the campaign.

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Shot by Stef Mitchell, Bieber wears pieces such as the shrunk zip up hoodie, destroyed super large baggy jeans, Triple S sneaker, d ring belt, and boxer briefs for the campaign—all very classic Demna (he has dropped his last name) designs. It's not the first time the singer has modeled for the brand. If you remember, he also starred in Balenciaga's campaign early last year.

The move is a continuation of Demna's celeb-focused vision for the brand. At this point, we wonder which celebrity will ride the Balenciaga wave next?

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Paolo Chua
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