King of Streetwear Virgil Abloh Says the Trend Will Die in 2020s
In the realm of luxury streetwear, there are names that immediately grab your attention. For the past few years, one dominating force was Virgil Abloh, artistic director of Louis Vuitton menswear and founder of Off-White, the holy grail of all that is cool. With the number of luxury brands appealing to the younger market and releasing collaborations with streetwear labels left and right—we’re looking at you, Nike—the future of streetwear seems bright. It’s come to the point where we’re unsure whether to call it just a ‘trend’ anymore. But Abloh made a shocking statement that puts his own position as a fashion designer and entrepreneur at an awkward position.
In an in-depth interview with Dazed Digital, Abloh bares all. It begins from the time he was an unknown designer launched into the industry through an internship at Fendi and a photo taken with classmate Kanye West in 2009. He speaks about what it means to be a fashion designer in the present and how it felt to be making history in Louis Vuitton. When it came to the question about the future of streetwear, the American designer gave a very blunt answer.
“I would definitely say it’s gonna die, you know? Like it’s time will be up. In my mind, how many more t-shirts can we own, how many more hoodies, how many sneakers? I think that like we’re gonna hit this like, really awesome state of expressing your knowledge and personal style with vintage—there are so many clothes that are cool that are in vintage shops and it’s just about wearing them.”
There you have it. Streetwear is out, and vintage clothing will be in. Abloh’s statement is not without evidence either. Reselling platforms are on the rise and are predicted to double their market by 2023, according to Fast Company. Around 33 percent of the secondhand shop patrons are millennials, while boomers account for 31 percent. Many of those resellers have seen an upward demand for luxury items.
As for Abloh’s future, he remains excited about the possibilities that the next decade will bring with it “because the strides we made in the last ten years are too insane.”