Lee Min Ho Is Fendi's Newest Brand Ambassador

"I am very honored to be a part of the Fendi family as an ambassador."

Lee Min Ho has been announced as Fendi's latest brand ambassador. The South Korean actor—who has been wearing tons of Fendi duds recently, even attending the house's digital runway shows—will represent the brand for Korea.

Sharing the news on Instagram, the house posted three photos of the actor all dressed up in the Earth motif from its spring/summer 2022 collection—specifically a black jacquard blazer, shirt, and trousers with a Peekaboo ISeeU Medium bag—with the caption: "The first meeting of Lee Min-ho and Fendi, the global fashion house, is now officially confirmed."

"I am very honored to be a part of the Fendi family as an ambassador, a maison that to me is rich in heritage as well as creativity. I look forward to an exciting adventure with the house," the actor said in a release from Fendi.

He joins Song Hye Kyo who became Fendi's first-ever Korean global ambassador in 2021.


Aside from Fendi campaigns, we'll be seeing more of Lee in Apple TV+'s upcoming series Pachinko. Set in 1900s Asia, the actor will bring the character of Hansu to life as the epic tells the story of a Korean immigrant family.

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Paolo Chua
Associate Style Editor
Paolo Chua is the Associate Style Editor at Esquire Philippines, where he writes about fashion and grooming. Before joining Esquire Philippines, he was a writer at Town & Country Philippines.
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