Levi's Latest Campaign Continues Its Commitment to Sustainability
That's according to Levi's, which has just launched the new iteration of its "Buy Better, Wear Longer" campaign. The ad is built on the American clothing company's commitment to making fashion more sustainable, as well as prolonging the lifespan of its products.
A new short film, which tells the story of a pair of Levi's, has been released to support the campaign.
"The campaign speaks to Levi's legacy, durability, and appeal to a broad global audience," says Karen Riley-Grant, Global Chief Marketing Officer of Levi's. "A pair of Levi's ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable—no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future."
Levi's Philippines is also part of the plea, with tailor shops having been set-up in SM Mall of Asia, Robinsons Place Manila, Ayala Manila Bay, The SM Store SM Makati, SM Cebu, and Robinsons Place Iloilo. The services include alterations, embroidery, and customizations such as paneling, stenciling, sewing of patches, studs, and collectible pins.
"Reconfiguring supply chains takes time but we have found partners that are as concerned about their footprint, and are as excited to experiment as us. These collaborations have allowed us to introduce more circularity in how we make our products," says Paul Dillinger, Vice President, Head of Global Product Innovation at Levi's.
So, go ahead and repurpose your Levi's denim. Restyle and rewear it 'til the end of time. Watch the video below.
