Levi's New Pride Collection Is Exactly What You Need to Standout From the Crowd
Levi's doesn't play around when it comes to Pride. The American clothing brand has been churning out collections to celebrate the LGBTQIA+ for over 10 years, and they've never once disappointed us. This year, Levi's is "celebrating the community’s strength, history, and creativity" by telling the stories of members of the community with a campaign that asks, "how do you show up?"
"The Levi's Pride 2023 campaign is a global celebration of the LGBTQIA+ community and its powerful history of genuine self-expression," said Lance Relicke, vice president of global brand experience at Levi Strauss & Co. "From clubs to protests to Pride parades, wherever people gather in the name of love and inclusivity, so many of them will proudly show up in their Levi's and 501 jeans. There's so much genuine love for the Levi's brand in the LGBTQIA+ community and we're thrilled to reciprocate that love—all of the time, but especially during Pride 2023."
Highlights from the collection include the 501 '93 Straight Jeans, Pride Muscle Tank, Liberation Trucker Vest, and Pride Bucket Hat. Take a look at the collection below.
Levi's Men's Pride Liberation Trucker Jacket

Levi's Men's 501 '93 Straight Jeans

Levi's Pride Liberation Trucker Vest

Levi's Pride Muscle Tank

Levi's Unisex Pride Community Graphic T-Shirt

Levi's Women's Graphic Short Stack T-Shirt

Levi's Men's Pride Bucket Hat
