The New Era x Fear of God 59FIFTY Pays Tribute to Baseball
Fear of God founder Jerry Lorenzo’s story has been intertwined with the game of baseball since the very beginning. His father Jerry “The Sage” Manuel played Major League Baseball from 1975 to 1982 for the Detroit Tigers, Montreal Expos, and the San Diego Padres before moving on to either coaching and managing a succession of clubs from 1991 to 2010, including the Chicago White Sox, New York Mets, Florida Marlins, and the Expos. The elder Lorenzo continues to be involved with the league as an analyst for the MLB Network.
The young Lorenzo grew up around the sport and before discovering fashion, was actually beginning a career as a sports agent, having worked with the LA Dodgers. It was while he was managing Matt Kemp of the Dodgers when he realized he couldn’t find the right clothes he wanted for his client so he did what not a lot of other sports agents in the same situation could do. He designed the clothes himself and that’s how his world-famous luxury brand began.
Since 2013, Fear of God has come up with highbrow streetwear and reimagined sportswear that are just really well thought-of and put together. Lorenzo’s co-branded sneakers and clothing with Nike were some of the most sought after in 2018 and 2019.
In December 2020, Adidas announced a long-term partnership with Lorenzo with the visionary tasked to drive the creative and business strategy for Adidas Basketball globally. This complemented the creation of Fear of God Athletics, the brand’s latest venture after its main line, and Essentials, the diffusion line based on neutrals and wardrobe building blocks as well as simplified iterations of its main line products.
Now on its seventh collection, certain pieces like a baseball tee, coach’s jacket, vintage sweats and the Monarch hoodie are reminiscent of vintage dugout wear that brings to mind how Lorenzo similarly retooled those NBA warmup sweats and shooting tops for his now defunct Swoosh collab from a year ago. Some items from the collection are adorned with stylized graphics that pay tribute to The Negro Leagues, which plays an important part in the history of pro baseball.
The home-run favorite is a sequel to Fear of God’s 2017 debut collaboration with New Era that is shone the spotlight in a recently released campaign called “The Boys of Summer,” which is centered around baseball. Gary Land, whose portfolio boasts of powerful pieces featuring icons of sport, music, and culture from Allen Iverson to Jay Z, was the storyteller behind the campaign’s photography and perfectly captures the beauty of sandlot baseball in its purest form. Just a bunch of little leaguers enjoying America’s favorite pastime with Jerry Lorenzo making sure they look good.
The New Era x Fear of God 59FIFTY tips its hat to Jerry Lorenzo’s father and the sport that played a huge part of the designer’s childhood. Fear of God’s F logo in the Detroit Tigers’ Old English script is stitched on the front while the official MLB Batterman logo is found at the rear.
Four colorways of the 59FIFTY fitted wool cap released locally in Manila: Kelly green and orange both with a contrasting gray undervisor, and black and dark royal both with a Kelly green undervisor. The orange colorway is a nod to Florida A&M where Lorenzo went to school. Kelly Green is a throwback to the days when Lorenzo himself played baseball for fun. Black, in Lorenzo’s own words is “Southside approved,” clearly in reference to the White Sox. Last but not least, Royal Blue celebrates the Dodgers and the 2020 World Series it won is commemorated with a patch on the crown’s right side.
Fear of God continues to blur the lines and defining how dressy sweats and a baseball cap can be. Go ahead and book that table at that fancy dinner place. Tell them Jerry Lorenzo sent you.
The New Era x Fear of God released in New Era flagship stores and online over the past weekend in very limited quantities and retails for P4,595.