Are You Ready For The Return of Tiny Sunglasses?

Off-White is releasing this summer's must-have specs.
IMAGE Francesco Nazardo

Off-White honcho and nice T-shirt-wearer Virgil Abloh has another collab on the way, and it’s his biggest yet. 

The cult street label is teaming with Sunglass Hut to launch a unisex capsule collection. 

I’ve always thought of sunglasses as an important accessory in a fashion context. It’s a small object that can give you the nuances of a brand’s opinion on design,” Abloh said of the deal. 

The Off-White creative director has famously collaborated with Nike and Jimmy Choo, but his deal with Sunglass Hut will be his most far-reaching.

“Sunglass Hut and Luxottica offer Off-White exposure to a wide audience that might not know about the brand,” he explained. 

“The shapes are all unisex, but I wanted to play with the ladylike emotion of the runway show muse. It gave the concept for the eyewear a firm foundation, allowing the looks to be elevated by their different sunglasses pairing.” 

“For me I was looking to incorporate classic shapes from the past with a youthful modern elegance. All lenses are flat, which gives each style the same edge.” 

The collaboration made its debut at Off-White’s recent runway show in Paris, and will be available online and in-store, as well as at Selfridges, from 20 March. Each style will be priced at around £130. 

Check out the campaign pictures, shot by Francesco Nazardo, below (shot at night, because fashion):


This story originally appeared on Minor edits have been made by the editors.

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