Puma and Rhude's Collab Is Here and It's Damn Good
Back in February, we got a sampling of what Rhude's Rhuigi Villaseñor could do for Puma. The sneaker, called Sundry, featured a mix of leather and mesh and made use of a dyeing technique he learned from his mother. It was an amalgamation of both the iconic sportswear brand and Villaseñor's heritage: a retro-style sneaker that had elements of his childhood in the Philippines.
Now, the duo has, once again, joined forces for the Puma x Rhude collection. The collab embraces the brand DNA of Puma with the added twist of what Rhude has come to be known for: classic suiting techniques, the use of unexpected patterns and color, and unique iconography.
For Villaseñor, the collab is nothing short of a dream. “Having immigrated to the United States before going to high school, I learned about the power of brand recognition in a different way than most American designers. The power of a logo can hold such weight and serve [as] armor in its own way... to re-imagine that concept with my own brand in partnership with PUMA is a dream come true its own right,” he says.
The more expansive collection includes unisex separates of track tops and pants, coats, hoodies, tees, and even accessories. The designer kept it cohesive by opting to use a simple color palette of black, white, and gray with menthol green as an accent. It is, essentially, a minimalist approach to sportswear, leaving all the details to bold undertones and contrasting designs in striped collars, cuffs, and hems along with colorful zipper
As for the sneakers, four silhouettes from Puma were taken and given new life. The Puma Cell Alien was updated with a dark mesh base and synthetic leather overlays plus an eye-catching use of green menthol. The Puma Palace Guide, on the other hand, mixes soft, two-tone hues in suede, leather, and nylon with stitching and perforated details to give an unfinished look. While the Puma Basket '68 OG Mid was done in suede overlays combined with dark details on the upper and finished off with a pebble-colored midsole and metallic strip. The last, Puma's Alteration, features a neoprene upper with suede overlays, menthol green supplements, and a two-tone midsole with a vintage look.
As one of the most exciting brands right now, Rhude is a perfect match for Puma. “For us, as a brand, we are extremely excited to introduce this partnership and to continue to grow our relationship with Rhuigi and his Rhude brand,” says Puma Global senior head of partnerships Yassine Saidi. “For our first collaboration with Rhude, we transformed the iconic sport-inspired silhouettes from PUMA with Rhude’s recognized streetwear sensibility and minimalistic approach in order to create disruptive new models.”
With the success of Puma and Rhude's first collab and the hype for this one, it's clear we can expect a lot more from the two again soon. Puma x Rhude is available on Puma's website, stores, and select retailers.