Fashion

Puma Pays Tribute to the Drum Machine That Forever Changed Music

The Roland TR-808 laid the foundation for modern hip-hop and electronic music.
IMAGE Roland US
Comments

Some of your favorite songs and genres of music can trace their lineage to the Roland TR-808 Rhythm Composer—a drum machine that many consider to be a cornerstone of modern hip-hop and electronic music. If you've ever heard a hip-hop song use the term "808s," it likely refers to Roland's magical machine (of course this includes Kanye West's 808s and Heartbreaks).

Introduced by the Roland Corporation in 1980 and discontinued in 1983, the TR-808 was idiosyncratic, and at first, a commercial failure due to its unrealistic sound. But that very same sound is what gave it a cult following within the early communities of hip-hop and dance music producers. It lead to the creation of Marvin Gaye's "Sexual Healing", among other iconic hits through the '80s.

Today, Puma pays tribute to the TR-808 through a collaboration collection featuring two of the big cat's retro runners: the Puma RS-0 and the Puma RS-100. Both are done up in colorways that are based on the 808's keys, and feature the machine's graphics at the heel, tongue, and insole. Check it out:

ADVERTISEMENT - CONTINUE READING BELOW

ADVERTISEMENT - CONTINUE READING BELOW

ADVERTISEMENT - CONTINUE READING BELOW

ADVERTISEMENT - CONTINUE READING BELOW

The Puma x Roland collection is releasing in Metro Manila exclusively through Sole Academy on Sunday, September 30, to celebrate the boutique's seventh anniversary. Sole Academy has noted that stocks are "extremely limited," so don't sleep.

Comments
View More Articles About:
Recommended Videos
About The Author
Esquire Philippines
View Other Articles From Esquire PH
Comments
Latest Feed
 
Share
 
Share
It's a little known fact that Adidas and Puma were created by two brothers.
 
Share
When he returned to his hometown, he was met with a standing ovation.
 
Share
 
Share
San Miguel Corporation president Ramon Ang remembers his roots and gives back to his hometown.
 
Share
Marty McFly, Cliff Booth, and 12 other ways to embrace the holiday.
 
Share
One of horology’s most romantic complications, moon phase watches are an opportunity for watchmakers to show off their technical finesse and know-how.
Load More Articles
Connect With Us