Son Heung-Min Champions Futuristic Style in Tumi's Latest Campaign
In a move that's sure to captivate travelers and style enthusiasts alike, travel and lifestyle brand Tumi just launched a new campaign for its iconic 19 Degree Aluminum collection. Fronted by returning Tumi global ambassador and renowned pro-footballer, Son Heung-Min, the campaign showcases the expansion of the collection with a futuristic twist, accentuating its cool-toned surfaces and edgy textural elements.
The campaign, photographed by Mia Barnes and directed by Dave Meyers, pushes the boundaries of the traditional, offering a truly immersive experience for viewers. Set against a backdrop of abstract spaces, Son Heung-Min navigates through various landscapes, each representing distinct features of the 19 Degree Aluminum collection. Through bold visuals and modern textures, the campaign transports viewers into a mesmerizing abstract realm, mirroring the iconic essence of the collection.
Jill Krizelman, Tumi's senior vice president of marketing and eCommerce, expressed excitement about the campaign: "Tumi is thrilled to unveil another disruptive 19 Degree campaign starring Son Heung-Min, one of our Tumi global ambassadors. With this campaign, we wanted to communicate the next evolution in backpacks featuring our latest expression of 19 Degree Aluminum, showcasing its cutting-edge design, innovative style, and our commitment to technical innovation. This creative strategy does exactly that, and continues to propel Tumi as a beacon of limitless evolution."
At the forefront of the collection is the groundbreaking 19 Degree Aluminum Backpack, featuring a leather back panel adorned with the signature 19 Degree contours, representing a seamless blend of style and functionality. Additionally, the Compact Carry-On offers a scaled-down version of the signature 19 Degree DNA, catering to the needs of business travelers seeking compact yet design-forward luggage options. For those looking for a statement piece, the Minaudiere presents itself as the perfect accessory, available in three colorways and equipped with two detachable shoulder straps for versatility on any occasion. Finally, the 19 Degree Aluminum Briefcase reimagines the iconic curves at 19-degree angles, coupling them with the durability of aluminum for a sleek and sophisticated look from every angle.
The 19 Degree Aluminum collection is now available for purchase online and stores, offering travelers the opportunity to elevate their journeys with Tumi's unparalleled blend of functionality and style.
