Timex and Todd Snyder Team Up for a Watch Inspired by Classic Cars
For its next big menswear collaboration, Timex has teamed up with New York-based Todd Snyder, who dug into the watch brand's archives to recreate a classic racing timepiece. The Timex x Todd Snyder Beekman Watch is based on an old Timex piece with a tachymeter—used to measure the speed of passing objects, like (obviously) cars. The brand's 2018 collaboration with Todd Snyder brings it up to date by making a modern version with the same handsome mix of sporty and smart. Check it out:
The Beekman features a stainless steel case measuring 40mm, with an acrylic domed crystal and a genuine crocodile-pattern leather strap. "The Beekman brings together two things I really love: classic cars and classic timepieces," says Snyder himself.
The dial features tachymeter and telemeter scales with an iconic "swirl" design, which can be used on the track. Todd Snyder explains: "To prepare the watch for the speed measurement, the wearer must pull out the watch crown when the second hand is at the 12 position; this will stop the movement of the second hand. As the car passes its starting point, the crown is pushed in to begin the timing process; when the car reaches the end of the course, quickly pull the crown out again. Review the position of the second hand against the tachymeter markings to determine how many miles per hour that car has traveled."
The Timex x Todd Snyder Beekman watch is available through the Todd Snyder online store.