I Need an Old-School Tommy Hilfiger Coca-Cola Sweatshirt and I Need It Now

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Tommy Hilfiger is one of those brands that evolves well—especially since sometimes that means not evolving too much. The label has held strong to its quintessential '90s vibe, even two decades later. And it just works: the simple color-blocking with bright shades, the summer-adjacent feel, the strategic collaborations. It's nostalgic, sure. But what's old is new again, and Tommy pulls from the archives in the right way, playing the hits and leaving the rest in the past.

That's why I'm particularly enamored of the remake of the 1986 clothing collaboration it did with Coca-Cola. It's just plain good. There's a wide selection of brightly colored crewneck sweatshirts—the standouts of the bunch—along with T-shirts, a jacket, and a rugby shirt. The whole collection is available in April, but we've got a preview of what's to come. Take a look.


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This story originally appeared on Esquire.com. Minor edits have been made by the Esquiremag.ph editors.

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Christine Flammia
Christine Flammia writes about style, grooming, and more; she is the former associate style editor of Esquire and is currently pursuing a PhD in communications at Columbia.
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