Who Is Tremaine Emory, Supreme's New Creative Director?

Tremaine Emory is a name that has been on our radar for over a decade. Hailing from Georgia, this free-spirited artist has worked with some of the most prolific brands and figures. Emory, who initially worked under Marc Jacobs' retail team, has come a long way since he first entered the scene.

Like a true Renaissance man, he has made his mark in the industry as the brains behind his label Denim Tears and the multimedia agency No Vacancy Inn, as well as a creative consultant for Kanye West, Frank Ocean, and other entertainment giants. So, when the news broke that he was appointed as Supreme's new creative director, it came as no surprise. 

If that wasn't impressive enough, he has collaborated with just about every high street label we could think of. His running list of clients includes the likes of Stüssy, Champion, Levi's, New Balance, Asics, Converse, and Ugg (yes, even Ugg). 

Amid his success, Emory is keen on his mission to tell stories about his roots—emphasizing that the purpose of his art is to highlight Black and Indigenous culture and ultimately empower people of color. This is evident in his recent creations for the Ugg x Denim Tears collection, where he had integrated patterns inspired by his great-grandmother's Seminole heritage. He also notably donated $50,000 of the project's proceeds to support the Backstreet Cultural Museum and Guardians Institute.

Moving forward, Emory will be working with Supreme founder James Jebbia, and his design team, to reinforce the cult brand's DNA while also paving the way for its innovation. One thing's for sure: Emory is on the move, and we're here for the ride.