Zico Is Fendi's Newest Brand Ambassador
Fendi has just announced its latest brand ambassador in Korea: Zico. The South Korean rapper, producer, and singer-songwriter just made his comeback after his extended absence, and the newly-released official portraits of the ambassador mark his first public appearance.
"Seeing how Fendi has created wonderful projects with different creative talents around the world, I am excited to join the family to do great things together," he said in a statement.
Zico wears a Fendi white denim jacket, jeans, and t-shirt from Fendi Men's summer capsule 2022 collection in the images, which he paired with the Peekaboo ISeeU Mini and Baguette.
According to Fendi, the partnership "underlines Fendi's vision to support young generations of creative talents, headlined by Zico as the Maison's new face in a stream of activities to come."
He joins Lee Min Ho who became Fendi's brand ambassador in March.