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We've been pronouncing 'Adidas' wrong

Nope, it's not "Ah-DEE-das" or "AH-dee-das," folks.
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When you say the word "Adidas," do you pronounce it "Ah-DEE-das"? Well, I hate to tell you this, but nope, that's not it. Sorry, buddy.

Adidas is actually pronounced "Ah-dih-dahh," according to a new video from the Today show. I know — your whole world has been shattered. In the video, several people try their hand at saying other commonly mispronounced brand names, including Zara, L'Occitane and Ouidad. Spoiler alert: Nobody really knows how to say these words.

Zara is supposed to have a rolled "r" (it almost sounds like a "d"). And the first part of Estée Lauder is pronounced "Est-ehh." Vidal Sassoon is pronounced "Vee-dahl Sas-sson." The biggest surprise of them all, however, is definitely the Adidas revelation.

How well do you know your brand names? Find out by watching the full video.

This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.

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