We've been pronouncing 'Adidas' wrong

When you say the word "Adidas," do you pronounce it "Ah-DEE-das"? Well, I hate to tell you this, but nope, that's not it. Sorry, buddy.
Adidas is actually pronounced "Ah-dih-dahh," according to a new video from the Today show. I know — your whole world has been shattered. In the video, several people try their hand at saying other commonly mispronounced brand names, including Zara, L'Occitane and Ouidad. Spoiler alert: Nobody really knows how to say these words.
How well do you know your brand names? Find out by watching the full video.
This story originally appeared on Esquire.com.
* Minor edits have been made by the Esquiremag.ph editors.