Heart Evangelista Turned Down a Car Endorsement Deal. Here’s Why
When it comes to endorsement deals, Heart Evangelista-Escudero prefers to keep it real.
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Arguably one of the most popular actresses of her generation, and certainly a favorite spokesperson of brands and companies, Evangelista says she makes sure that she uses the product or service she is asked to endorse before she says yes.
“I cannot in my heart accept something that I know I won’t use,” she said during a freewheeling Zoom interview with editors in the Summit Media network.
Which is why, when an opportunity to collaborate with a car brand came up, it wasn't an automatic yes.
“A car company wanted to get me,” she disclosed. “And they paid really well. I could’ve just accepted it. But I don’t drive. I don’t know how to drive. So I had to decline. I was completely honest with them and say I would love to but it won’t really do well for you if I don’t really use it.
“You’re going to have to live with it for your whole contract,” she said. “You’re really going to have to use it, and if you don’t use it, you won’t be happy. Credibility is very important.”
Evengelista said that brands usually reach out to her after they see her using a product on her social media platforms.
“Usually what happens is, when they see me using it on Instagram, then they tap me,” she said. “That’s how it usually happens. But kunyari may random one. I have to decline. Kahit mahirap siya tanggihan (Even though it’s hard to say no).”
Later on during the interview, Evangelista revealed why she’s always been hesitant about getting behind the wheel. When she turned 21, she said it was one of her goals to learn how to drive, so she bought herself a “nice car.”
“But I always have this fear that a dog or cat is going to cross (the road),” she said. “I’ll die. I’ll make iwas (swerve to avoid the animal). I know they say you have to think of your survival. But I’ll die.
“That’s always my anxiety, or biglang may tumawid na tao (a person suddenly crosses the road). Even if t’s just in my imagination, I feel like I’ll really get into an accident. So hindi ko na ipipilit (I won’t force it anymore).”
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She also says she gets dizzy with the yellow and black lines people see on the road.
But the celebrity did say that when push comes to shove, and an emergency situation requires her to drive, she would know how.
“In short, it’s my anxiety that’s stopping me from driving,” she said.