Books & Art

Cartellino Is the Philippines' First Art E-Commerce Website

To improve art buying, the people behind Cartellino are pushing the boundaries of marketing and selling art by making it more accessible.
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The internet has opened up a world of opportunities and possibilities, especially for shoppers. Gone are the days that you'd have to endlessly wonder how much a certain item costs. In fact, you can buy almost anything you want wherever you are.

While that rings true for most items, art is a different story. As big-ticket items, most collectors and enthusiasts buy art through auctions, art shows, and galleries. Cartellino, the country's first art e-commerce website, wants to rethink that, however.

Launched early February, Cartellino describes itself as a digital platform that "reconstructs and reimagines your art experience, encouraging engagements between artists, collectors, and enthusiasts and allowing an opportunity to support visual artists and to foster a sense of appreciation for art in the digital age."

To improve art buying, the people behind Cartellino are pushing the boundaries of marketing and selling art by making it more accessible.

The site was created with new collectors in mind. Currently, the prices in Cartellino's catalog range from P3,000 to P50,000. Artists include Bea Policarpio, Brent Sabas, James Jean, Jem Magbanua, Manix Abrera, and Vin Quilop.

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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