Heart Evangelista's Toy Collectibles Are Almost Sold Out. Here's How You Can Still Get One

They go for P200,000 each.

When news came out that Heart Evangelista was set to debut Seasons, her hand-painted toy collectibles on August 28, collectors were already scrambling. And after Secret Fresh Gallery and Bigboy Cheng announced the pre-order release, the collection was almost sold out in two days' time. But that doesn't mean that there's no hope for those who still want one.

the toy collectibles' release was meant to coincide with Evangelista's own exhibit at the gallery. The limited run of 50 sets will each feature 12 resin figures that each come with its own personalized message and wooden box. Only 40, however, will be available to the public. Each toy goes for P200,000.

Cheng, who had already worked with artists like BenCab, Ronald Ventura, and Elmer Borlongan for projects like these, was said to have been discussing the concept for Evangelista's own toy collectibles not too long ago. It only came into fruition this year.

Demand for Evangelista's art has been strong since the 2010s.

Her art style is characterized by colorful and contorted figures, with women as her primary subjects, marked by strong symbolism as well as an adherence to somewhat impressionist principles. We can also observe influences of Klimt's Art Nouveau in her work, too, which she had also once credited as a painter she's always admired.

In the past, Evangelista's paintings have sold out fast, including her non-fungible token (NFT) artworks, which was said to have been valued at roughly P150 million. The first NFTs she ever sold was on Open Sea with Cryptopop for P3.6 million.


This collection, on the other hand, is her first foray into toymaking. These are three-dimensional representations of the kinds of figures we have seen in her past works. We can observe familiar colors, patterns, and compositions, reminiscent of her own sense of style—kitschy, chic, and eclectic.

For more information on orders, get in touch with Raymond Lapurga at 09176829440 or visit Secret Fresh Gallery's Instagram page here to send a direct message.

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About The Author
Bryle B. Suralta
Assistant Section Editor
Bryle B. Suralta is a Filipino cultural critic, editor, and essayist. He writes about art, books, travel, people, current events, and all the magic in between. His past work in film and media can be found on PeopleAsia Magazine, The Philippine Star, MANILA BULLETIN, and IMDB.
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