Bentley Spotlights Work of Filipino Photojournalist in Latest Campaign
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For the second edition of its “Embrace Extraordinary” campaign, Bentley Motors chose visual talents around the region to capture the parallelism between Bentley design elements and the world around them. Select photographers and content creators were invited to draw inspiration from Bentley’s design language, which includes interior details like the car’s cut-crystal headlamps, double-diamond grille, and hand-stitched quilted upholstery.
And this time, the revered British luxury car brand is showcasing the work of a Filipino journalist and multimedia producer as part of the campaign.
Ardie Lopez took various shots of the Bentley Bentayga and Continental GT Convertible, then correlated these with the unique perspectives and features of Taal Volcano as viewed from Talisay, Batangas, and of Mount Pinatubo from the Sacobia River in Pampanga. He was able to find a certain order and pattern amid the seeming randomness of these landscapes, designed by nature’s elements through light, air, and wind.
“If you’ll notice, both my landscape subjects are volcanoes,” Lopez says. “This is deliberate. I want to portray their beauty and majesty amid their environment. But I also want to imply the explosive power that lies beneath their surface. I think this is a quality that is similar to Bentley cars.”
Going green is not just a cliché
The choice of the theme is not coincidental. The distinctly native imagery in Lopez’s tableau of nature’s triumphs reflects not just the shapes of Bentley cars’ details, but more importantly highlights the luxury brand’s sustainable practices and view of the future. Bentley is said to be the first luxury carmaker to set a goal of becoming completely carbon neutral by 2030.
The British brand continues to innovate by using new technologies, materials, fuels and skills while pursuing the highest levels of luxury mobility through sustainable methods, crafting cars from end to end without harming the environment. Its manufacturing facility in Crewe, England, for example, has been certified carbon neutral since 2019. Bentley says it has partly been relying on solar energy, using hydro-treated vegetable oil as fuel, recycling water, and cutting down on paper consumption, among other ways, to reduce its carbon footprint. The luxury brand’s model lineup now includes hybrid-powered cars, including the new Bentley Flying Spur Hybrid and Bentayga Hybrid.
Bentley is also expected to launch its first electric vehicle by 2025, after which the company’s entire model range will be exclusively comprised of hybrid and fully electric vehicles the following year.
Check out Lopez's photos here:
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