After venturing into the entertainment world with Globe Studios, the country’s largest telecom company is ready to disrupt another industry: fashion. Come September, the movers and shakers in the Philippine fashion scene will congregate at stylefestph, a three-day long affair celebrating design, technology, and lifestyle.
As fashion and beauty quickly ascend to become two of the top industries in the online space, Globe has solidified itself as a leader in digital lifestyle through the tech-driven Stylefest.
A telecommunications company launching a fashion festival may seem like un unusual concept, but for Joe Caliro, Senior Advisor for Creative Marketing and Multimedia Business at Globe, this new project fits well into Globe’s lifestyle arm. “It’s natural that we get into the fashion space because we have our own line, 0917.” Caliro said.
What started out as a simple apparel brand making printed “0917” logo t-shirts has grown into a bonafide fashion label that has successfully captured the public’s eye. What sets 0917 apart from other clothing lines is Globe’s ability to leverage its brand partners licensing (like Disney and Netflix), allowing the brand to utilize imagery from films and tv shows to make one-of-a-kind garments. Caliro proudly added that 0917 was the first in Asia to launch Stranger Things apparel to the public.
Donning an Avengers-themed jacket at the press launch, Caliro discussed Globe’s vision for an annual fashion event to help promote Filipino designers. The festival serves as a platform for young designers and content creators to launch their careers and products.
The first of the three distinct gatherings is Stylespotting, the festival’s version of a fashion show. Here, the country’s most influential designers and clothing brands will showcase their collections on the runway, alongside emerging talents.
Despite having envisioned a truly unique fashion experience, Caliro is aware that stylefestph may be compared to the most prestigious of fashion events: fashion week. “There is a thing called fashion week, what stylefest is trying not to do is be like fashion week.” Caliro said. “It’s more all-encompassing.” What differentiates stylefestph from fashion week isn't’ just its name, but rather the festival’s motivation to give exposure to undiscovered talents.
Happening simultaneously to the runway shows will be Stylespace, a three-day event taking place at the Globe Iconic Store in Bonifacio High Street where local and international fashion brands will come together for an exposition designed to seamlessly connect digital and physical retailers. And then, hear from leaders in the fashion and beauty world at Styletalks, where the hottest industry topics will be discussed in an intimate setting at the Grand Hyatt Manila.
At the core of Stylefest is the Designer Mentorship Program, a collaboration between eight emerging designers and an esteemed group of fashion experts culminating in a collection that will be presented on the runway. The winning designers have spent months working with the 'Stylecouncil' headed by renowned designer Inno Sotto, competing for an opportunity for their designs to be sold on Zalora, Globe's partner for the event. “We have fabulous mentors to help these young designers and they have gone through a very rigorous process to get down to the final designers that will be involved.” Caliro remarked. “That was a lot of work that nobody sees.”