PCOO, You're Not Alone: Singapore Bank's Typo-Ridden Plaque Goes Viral

Are they going to blame autocorrect for the "it's"/"its" confusion?
IMAGE Mick Price (Facebook: Mick.Price.Singapore)

Hey guys, look! We're just like Singapore. Or perhaps Singapore is just like us, in a not-very-flattering way.

Social media users from the famously efficient city-state were greeted with a photo posted by Facebook user Mick Price, who was showing off the "diamond-embellished" UOB Reserve credit card mounted on a plaque. 

Yes, we said diamond-embellished. Because the UOB Reserve is, well, reserved for the very rich among UOB's clients. To qualify for this credit card, one must have at least $2 million in assets with the bank. In return, the Reserve gives the standard concierge service, but amps it up with free limousine service to and from the airport, access to airport lounges worldwide, preferential rates at luxury hotels, freebies, and even the right to book a four-hour cruise, twice a year, on the bank's yacht, the Princess V62 (it comes with free snacks).

At a dinner to introduce the card, guests were shown the UOB Reserve on a display plaque:


In case you missed it, the elegantly minimalist wording on the plaque still managed to contain two errors: "Singapore's first diamond-embellished UOB Reserve Metal card," it read. "For those who value exclusivity in it's [sic] most extinguished [sic] form."

Partly out of schadenfreude (it's a real thing; look it up), and partly out of the Internet's obsession with grammar, the post was shared far and wide, eventually making headlines as far away as Australia

We're very familiar with these gaffes made by large organizations, no? And we know how to roast the offending parties far more efficiently than our neighbors on the Southeast Asian mainland (ahem, Norwegia; ahem, press ID fiasco

One difference, though: UOB was quick to apologize when called out. Speaking to the Straits Times, Choo Wan Sim, head of cards and payments at UOB, said: "The promotional text that was printed only for a table display at a private event last night had been overlooked during our clearance process. We are sorry and will not let this happen again."

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