• Man at His Best 2025
  • Long Reads
  • Style
  • Money
  • Wheels
  • Culture
  • Opinion
  • CORNER OFFICE
Search
Menu
Close
Close
  • Man at His Best 2025
  • Long Reads
  • Style
  • Money
  • Wheels
  • Culture
  • Opinion
  • Style
    • Fashion
    • Grooming
    • Watches
  • The Good Life
    • Pursuits
    • What She Wants
    • Mavericks
    • The Directory
    • The Noble Man
  • Culture
    • Food & Drink
    • Arts & Entertainment
    • Lifestyle
    • Tech
    • Movies & TV
    • Music
    • Books & Art
    • Design
  • Wheels
    • Cars
    • Motorcycles
    • Drive
  • Money
    • Industry
    • Wealth
    • Capital
    • Movers
  • Long Reads
    • Notes & Essays
    • ESQ&A
    • What I've Learned
    • Fiction
    • Features
  • Life
    • Sports
    • Health & Fitness
    • Women
    • Sex & Relationships
    • Travel
  • Politics
    • Opinion
    • News
  • COUPONS
  • About Us
  • Terms of Use
  • Privacy Policy

NPC Seal of Registration

Esquire has been granted the NPC Seal of Registration in recognition of the successful registration of its DPO and DPS

© 2026 EsquireMag.ph, All Rights Reserved
Culture

Apl.de.Ap Is Paying It Forward

By Anri Ichimura
Nov 21, 2023
Post a Comment

Rapper, producer, chef, farmer—Apl.de.Ap has worn many hats over the last five decades. Most international fans will know him as one of the pillars of the Black Eyes Peas, but Filipinos will always remember him as the kid from Pampanga who, against all odds, helped form one of the greatest musical acts of all time. Let it be known that in the realm of music, Allen Pinedo Lindo wins the title of the OG for putting Filipino talent on the mainstream map. He gave us national anthems like "Bebot" and "The APL Song" and went on to create bangers like "Meet Me Halfway" and "The Time (Dirty Bit)" with The Black Eyed Peas. But when he's not on stage performing, he's on the ground, reconnecting with his roots—quite literally. Apl dons the title farmer proudly and has made it his mission to, as he puts it, "share the blessings" with the community that helped nurture him from the start. Three decades into his career, Apl is cementing his legacy not just in music, but in his community. 

ADVERTISEMENT - CONTINUE READING BELOW

article big image
PHOTO: Jan Mayo
Post a Comment

Back to His Roots

Every Filipino knows Apl's Cinderella story: Born to a farming family in the province of Pampanga, Apl.de.Ap migrated to the U.S. for a better life when he was adopted at 14 years old by American lawyer Joe Ben Hudgens. A few years into his new life in the U.S., Apl met a young man named William Adams, aka will.i.am, the nephew of his adopted father's roommate. The two would go on to become best friends and form the group Atban Klann before creating the now-legendary, genre-bending musical group The Black Eyed Peas. The rest, as they say, is history. But despite the worldwide fame and success, nothing could make Apl forget his roots. 

Like many Filipinos, he came from a farming family. And like many Filipinos, he moved away from farming when he got older in pursuit of a better livelihood. Some leave their provinces to study in the city, get a corporate job, and support their families back home. Apl de Ap was no different, only his story brought him across the ocean to the U.S.A. where he got his big break in music. 

CONTINUE READING BELOW
watch now

But before the nightclubs and sold-out concerts, "I used to tag along with my grandfather, who was a farmer, and go to the mountain with him and plant corn," Apl recalled. "I was the designated carabao driver." 

When things started going well for The Black Eyed Peas, it was these memories that he kept close to his heart. 

"The first thing I purchased once I made some money was a rice field. I was like, 'If I buy a rice field, my mom never has to buy rice ever again.' So instead of fancy cars, I bought a massive amount of land for rice fields and, beyond music, it's been kind of knocking on my door to get back to it," Apl reminisced. 

But Apl noticed something that we all do: the departure of younger generations from farming. "There was a concern inside of me like, 'Okay, I gotta learn most of these things so I can continue my grandfather's legacy and my family's legacy,'" said Apl. 

ADVERTISEMENT - CONTINUE READING BELOW

Driven by the 'duty' to continue his agricultural heritage, the musician-turned-farmer dove headfirst into the world of agriculture, and naturally, he added technology to the mix. Concerned by the ongoing soil crisis which sees the loss of 457 million tonnes of soil yearly, Apl was exploring the intersection of technology and agriculture when his team came to him with the groundbreaking technology that turns biomass into biochar—or organic waste into a carbon-rich soil additive. A marvel of nature, the process is organic and restorative, turning trash into a tool that could fertilize the soil and help grow healthier crops. 

"At the same time, it could help farmers have other means of making money; they could turn their trash or biomass into biochar and make extra money for a living. That's a great solution for the Philippines and in improving agriculture, especially coming to learn that everything is being imported. So, slowly, I want to contribute and spread the word," said Apl. 

From Palawan to Pampanga, Apl.de.Ap has been on the ground, helping communities learn the ways of organic farming, and working side by side with local governments and indigenous communities.

article big image
PHOTO: Jan Mayo
Post a Comment

Supporting Artists Through Tech 

Aside from agriculture, apl.de.ap is also applying tech to another passion of his: supporting young Filipino artists. "[The Black Eyed Pease] have always been trying to push the envelope and utilize technology to our advantage instead of fearing it. We embrace it and use it in how we create music," shared Apl.de.Ap. 

Since the '90s, The Black Eyed Peas have been at the forefront of music and tech, daring to experiment with sounds, videos, and visuals. In the 2000s, it felt like The Black Eyed Peas were way ahead of their time. And in the 2020s, it feels like we're living in a Black Eyed Peas music video come to life. With the rise of Web3, Apl made sure that Filipino artists weren't left behind by the tech wave, and now, he champions the use of Web3, recognizing its potential to empower artists globally given the realities of the creative industry. 

ADVERTISEMENT - CONTINUE READING BELOW

"Web3 gives them like an equal playing field, especially in the industry these days," explained Apl. For creatives, Web3 opens the doors to NFT art, a digital asset that can be easily sold online. "It's hard to sell music now with streaming. You don't make as much so, [but] with the Web3, they're able to be protected and promote themselves worldwide. It gives them a chance of not having a middleman and they could directly [connect] to listeners and supporters with their creations." 

Through the Apl.de.Ap Foundation (APLFI), which received a sizable donation last year from Yield Guild Games and BlockchainSpace, Apl's team plans to support Filipino creatives and create earning opportunities for them in the Web3 space. This comes just a few years after Apl launched the Creative Innovators Programme in 2018 with the British Council, providing scholarships, grants, and training for young Filipino creatives around the country. The APLFI is also expanding beyond the creative industry and into automotives as the APLFI just announced the Electric Mechanic Scholarship, which supports electric vehicles and a sustainable future. 

Apl.de.Ap's belief that tech and art can go hand-in-hand applies to artificial intelligence as well. Despite the ever-present fear that AI will take over creative jobs, Apl isn't worried. For all the songs and music videos that The Black Eyed Peas have done about a futuristic, AI-empowered world, Apl is confident that creatives have nothing to worry about (yet). 

"You can't avoid [AI]. You just have to utilize it to your best advantage," explained Apl. The Black Eyed Peas' latest music video "Guarantee" is a testament to this. An AI-infused fantasy, the video reflects the futuristic aesthetics of AI but also serves as a reminder that AI art would be nothing without a foundation—which in this case would be the human-made song.

To Apl, AI is still just a database, and it's still learning: "[AI] could learn data. But for something new—[like] new music, new songs, new emotions—I don't think it could replace musicians. [AI] can enhance in recording and promoting, but you could never replace the human emotions and writing." 

"It can't cook my chicken adobo," joked Apl. 

Post a Comment

Nursing a Legacy

Over the years, Apl has made himself a multi-hyphenate. Aside from music and tech, Apl has also spent some time championing Filipino talent on Broadway. Alongside the likes of Filipino entertainment legends Lea Salonga and H.E.R., Allan produced the 2023 Broadway production of Here Lies Love, a musical by David Byrne and Fatboy Slim. During his stint on The Voice Philippines, he helped train and discover Filipino singers across the country, even bringing on contestant Jessica Joy Seria Reynoso (aka J. Rey Soul) as the newest vocalist of The Black Eyed Peas. To top it all off, Allan made his cooking debut earlier this year after someone from his team offhandedly suggested joining Celebrity MasterChef 2023. Apl's response? "Let's go!" That seems to be the attitude that's won him decades of success and abundance. 

As for the future, Apl has plenty lined up, whether it's in music or agriculture. "I have a side project coming and you're gonna have to really pay attention because it's gonna be under another alias," teased Apl. He's also planning to work on his farm and "make it an example or a template" for local farmers interested in sustainable agriculture.

Then there's his passion for cuisine. With his love of food and cooking, a restaurant is definitely in his future. He's already got a line of Apl beers and sauces coming up—note: Apl beers and sauces, not apple beers and sauces. One of his missions is to immortalize his mom's cooking as a part of their family legacy: "I've asked her to send me recipes. It's all on my fridge in L.A., from bistek to adobo. So, definitely, in the future, I'd like to open up a restaurant." He's also planning to one day open a retreat center that introduces healthy eating as a way of life.

But Apl is nothing if not grateful, dedicating this chapter of his life to giving back to neighbors and farmers. Some celebrities give back by signing checks and leaving it at that, but Apl's roots have always kept him humble. Through the Apl.de.Apl Foundation, he's built classrooms in his hometown of Sapong Bato, Pampanga, and provided medical equipment to combat eye diseases, a medical condition that hits close to home.

article big image
PHOTO: Jan Mayo
Post a Comment

"We built computer labs in Sapong Bato, Pampanga, [and] the Foundation has built a music studio so aspiring artists could go there and record their demos and music. It's very important to have a structure to build dreams," shared Apl. "That's just the beginning of the things I want to do around my town. From cleaning the surroundings to recycling and agriculture—I want to improve that and provide opportunities to people in my neighborhood."

The design of all of this isn't lost on us. Apl's life changed when the Pearl S. Buck Foundation, which supports young, abandoned, or orphaned American children, connected him to his adoptive father Joe Ben Hudgens who supported his music and dreams. And now, the Apl.de.Ap Foundation plans to do the same on a larger scale. 

"I was blessed to be given the opportunity to become who I am now and to become a part of The Black Eyes Peas. So I'd like to reciprocate that and help other kids like me. Paying it forward," said Allen. "Music got me there. I'd like to spread the love, the opportunity, and help other kids [get access to] education, technology, and music."

But let's not forget agriculture: "I'd like to introduce that to the youth too. Like, it's cool. It's cool to do."


Photos: Jan Mayo
Styling: Paolo Chua
Grooming: Don de Jesus
Production: Anri Ichimura
Creative Direction: Igi Talao
Location: Ascott Bonifacio Global City

Read Next
How Paul McCartney's Flight From Kenya Led to Sgt. Pepper's Lonely Hearts Club Band
Read more stories about
  • con-00297,
  • The Standard
Most Shared
by author
Esquire Money
Most Popular
Latest Feed
The New Dean of New York University's Faculty of Arts and Science Is a Filipino
Armscor CEO Martin O. Tuason Passes Away at 51
A Fond Farewell to Chocolate Lover Inc.
The 8-Ball of Greatness in Philippine Pool
Tom Cruise Wore an Extremely Rare £70,000 'President' Rolex Watch to Accept His First Oscar
What Can Poetry Teach Us about Natural Disasters?
#InTheLoop
  • Politics
  • Culture
  • MONEY
  • Style
  • Long Reads
© EsquireMag.ph, All Rights Reserved.
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Sitemap
Close

We use cookies to ensure you get the best experience on Esquiremag.ph. By continued use, you agree to our privacy policy and accept our use of such cookies. Find out more here.

Present
Read Cover Story
Read Cover Story
Catfish Image