Heads Up: You Can Now Book a Haircut with GrabSalon

The Southeast Asian super app is expanding its business into the style, streaming, and cashless markets.
IMAGE Unsplash / Pexels

Despite its rocky past, from its troubles with the LTRFB to that problematic social media post (which it apologized for), Grab’s momentum can’t be stopped. It has already rolled out its projects in the F&B, hospitality, and delivery sectors, and now it's planning to enter the lifestyle market with a new service that will bring a barber right to your doorstep through GrabSalon.

In partnership with Toni&Guy and L’Oreal, GrabSalon will allow you to book a haircut at home with Toni&Guy’s professional hair stylists. The service will be a boon for persons with disabilities who find it difficult to leave the house, and is also in part an effort to address traffic congestion on the streets and in salons. 

Equipped with L’Oreal products and tools, the stylists will offer services ranging from haircuts to roots retouching for both men and women. Customers will need to book their appointments at least two hours to seven days in advance. For now, the service will be available only in Makati, BGC, Pasay, Quezon City, and Bacoor starting this September.

But that’s only the start of Grab’s road to becoming the Google of the service sector, because soon, you might need only Grab to accomplish every daily task. 

The Grab Alliance 

In a bid to accomplish its “super app” goals, Grab announced that it is rolling out a number of other features this 2019 in partnership with a number of players in the field of tech and logistics. 


These projects include increasing its delivery coverage to service 95 percent of the country with Ninja Van; expanding its Bus Marketplace service with three new provincial locations; adding a video tile to its platform for video streaming during traffic through HOOQ; booking hotels via Grab with Agoda; enabling OFWs to make free international calls with PLDT Global; and skipping long lines at SM Malls when using GrabPay through Grab’s SM Investments partnership. 

The super app aims to break “daily limitations such as limited transportation solutions, disconnected systems and services, and lack of financial inclusion,” according to Grab Philippines President Brian Cu.

It’s all part of Grab’s greater plan to become the Southeast Asian region’s ultimate super app. In the Philippines, Grab’s symbiotic inter-industry alliance will “unlock the benefits of the digital economy to Filipinos.”

Passenger Safety

Grab also launched its new Safety Center, which is found at the upper right corner of your app when you’re in transit. The in-app button is a centralized access point “where passengers can share ride details, report safety issues, ask for emergency assistance, and review safety information.” 

According to Cu, the goal is to bring safety incidents down to a flat zero. As such, Grab is also training its drivers and rider partners in driving, food handling, road safety, first aid, and defensive driving.

The feature is already available for a select number of passengers, but it will be launched nationwide on Friday, August 30.

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Anri Ichimura
Section Editor, Esquire Philippines
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