Here's What You Need If You Want to Franchise Chatime

IMAGE Chatime Instagram page / Wikimedia commons

Chatime is one of the leading milk tea brands in the Philippines and all over the world. Founded in Taiwan 15 years ago, Chatime has sustained its commitment to craft the best bubble teas using only premium ingredients. With 2,500 locations worldwide, Chatime is truly a brand that people from different generations continue to love. 

If Chatime is what you’re eyeing to franchise, here's what you need to know:

1| The capital

Any franchise is an investment but unlike a startup, a franchise has been tried-and-proven to have a success rate of 90 percent. Chatime’s franchise fee varies from P300,000 to P500,000 and the total investment is P4 million to P8 million, depending on the store format. Investing your hard-earned money in a global brand like Chatime is a good way to enter the business industry, earn profit, and make a living.

2| The Space and Location 

A definite way to boost your presence and profit is to establish your store in a great space and location. The pop-up store has to be sized at 15 to 30 square meters and the inline store at 50 to 80 sqm. Also, it must be located in a busy, high-foot traffic area. Without ticking off these boxes, your store might not rake in the average profit you desire. 


3| The people

The right mix of friendly and committed staff will add to the reasons why your customers will keep coming back. Make sure you have four to eight staff members to run your operations smoothly. Hiring great people is workable through proper screening, interview, and background check. Also, make sure that they will be trained well and compensated fairly.

4| The passion and values

If you’re going to invest your money, it must be in something you feel passionate about, something you love and have great interest in. Your passion will be the reason why you’ll have a long-standing, successful Chatime store. And to be able to appreciate your franchise even more, you have to relate with and uphold the same values that Chatime have been nurturing through the years—quality, innovation, and fun.

U-Franchise Sales & Management is a free franchise matching service that has helped thousands of Filipinos find the right franchise. To find the right franchise opportunity, visit, email [email protected] or call (+63917) 881.69.99.

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Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; and Chairman for ASEAN Integration of the Philippine Franchise Association.

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