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Filipino Consumers Are Changing Their Buying Habits, According to Study

Is it for the better or worse?
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Aside from the new normal, changes are also affecting consumption patterns across Southeast Asia. A new study by information, data, and measurement firm Nielsen has revealed just how buying habits have changed.

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According to Nielsen, the new socioeconomic and behavioral patterns are greatly impacting fast-moving consumer goods (FMCG). In the Philippines, consumers are much more focused on items for a "homebound lifestyle."

Food and dairy, for instance, saw a strong uptick in the Philippines. Across Southeast Asia, hair coloring, processed frozen food, and other food items have increased, too. While the study noted that habits are less and less influenced by coronavirus news.

"As consumer response deviates from the news cycle, the building blocks of the everyday shopping basket have bent in the face of economic downturn and transformation of the workforce," Nielsen Intelligence Unit head Scott McKenzie said in a report on the study.

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McKenzie added, "Decisions will need to be made to reconcile purchase habits people have had in place for years alongside today’s new reality, where health and value priorities compete side by side."

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Paolo Chua
Paolo Chua is the Associate Style Editor of Esquire Philippines.
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