Industry

You Can Now Get Fresh Meat, Fruits, and Veggies Through GrabSupermarket

And fresh seafood, too.
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Grab’s quest to become the country’s all-in-one super app just got a major boost on Friday (September 3), when it introduced GrabSupermarket Fresh to the Philippines. The service allows users to order fresh meat, vegetables, fruits, seafood, and other groceries straight from the app. 

The company said it has partnered with reputable farmers and producers across the country to supply the new offerings, including Teraoka Family Farm, Bukidnon Milk Company, Emerald Fresh, 28 Derby, Tender Bob’s, and Don Bangus. A range of plant-based food products to meet the rising alternative protein trend in the Philippines will also be available.

How GrabSupermarket Fresh works

Users who would like to fresh produce need to place their orders before 5 p.m. for the next day delivery. Grab says the new service does not store any of its merchandise in its facility to ensure maximum freshness. Instead, items are delivered in bulk based on orders received the previous day and are packed, sorted, and delivered on the day they arrive. Delivery partners then fulfill the orders, bringing the items straight to recipents’ doorsteps. 

“GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers,” Grab Philippines Head of Deliveries Anton Bautista says. “As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app. We will continue to expand and curate the best assortment of fresh produce and goods for our users based on in-app shopping data while prioritizing freshness and quality.”

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The Philippines is the third country in Southeast Asia to get the service, after Malaysia and Singapore. Thailand will soon get the service later this year, the company says.

Bloomberg, quoting Euromonitor International, says the online grocery market in Southeast Asia was worth $4.1 billion last year and is expected to balloon to $11.9 billion in 2025. 

Grab’s move is widely seen as another attempt to expand its user base beyond its core businesses of ride-hailing and food deliveries. The company said the gross merchandise volume (GMV) for its GrabMart in the first quarter of 2021 surged 21 percent from the fourth quarter of 2020 and was 36 times up the number during the first quarter of 2020.

In April, Grab announced it would go public in the Nasdaq market in the U.S. through a special purpose acquisition companies (SPAC) merger with Altimeter Growth Corp. The deal is valued at $39.6 billion and is touted as the largest-ever US equity offering by a Southeast Asian company. 

To find out more about GrabSupermarket Fresh, visit https://www.grab.com/ph/mart/

 

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Paul John Caña
Associate Editor, Esquire Philippines
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