How to Franchise Generics Pharmacy Gamot Publiko
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With inflation still rising due to a surge in food, housing, and utility costs, people looking for a business idea or concept might find it extremely challenging. One company, Gamot Publiko, is worth considering. The pharmacy chain is determined to stand by its purpose—to help communities through affordable medicine and to help entrepreneurs begin their business journey with an affordable yet profitable franchise.
CEO Melvin Lim says the company’s story began when the founders were doing medical missions. “One of our doctor friends suggested to us that we give out generic medicines instead of the branded ones so we can help more people. From there, we learned more about generic medicines and because we are all business-minded, we studied and researched more about it, and we thought that generic medicines pose a viable business, he says. “So we started Gamot Publiko.”
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Its origin story comes from the pure intention of helping communities improve their health and wellness, and this purpose just happened to bring to life a profitable franchise concept.
“Our mission is to pursue excellence in providing affordable, effective, and quality generic medicines and other health-related products and services and to empower franchisees with the necessary business knowledge and support that will ensure growth and profitability,” Lim explains.
While being an advocate of health and wellness, Gamot Publiko is also an advocate of entrepreneurship. “It is our belief that through entrepreneurship, we can help in the economic growth of our country and at the same time, provide businesses-minded Filipinos an opportunity to venture into an industry with great profit potential,” Lim says.
Now with over 50 branches located in places lke Metro Manila, Laguna, Cavite, Marinduque, Ilocos Norte, Quirino, Isabela, Batangas, Occidental Mindoro, Aklan, Negros Occidental, Davao, General Santos, Zamboanga and Cotabato, Gamot Publiko is one of the most affordable and most trusted pharmacy franchises in the country. Backed by expert-developed franchise operations and strong marketing support, it’s no wonder that Gamot Publiko is gaining popularity among aspiring and existing entrepreneurs.
Here are some things you need to know about Gamot Publiko:
1| Gamot Publiko had a rocky start
Just like other homegrown businesses, Gamot Publiko encountered birth pains; the company’s was mostly rooted from people’s disbelief in generic medicines.
“When we were starting back in 2009, it was hard to convince people to try and trust in generic medicines,” Lim says. “Some were skeptical and didn’t believe in the effectiveness of generic medicines. So we trained our store staff to educate customers about generic medicines, and that proved to be very effective.”
2| The reason behind Gamot Publiko’s brand name
The name Gamot Publiko was coined by one of the owners when they were contemplating on what to name their business.
“We wanted something familiar, simple, and easy to understand since our target market is the masa,” Lim says. “We arrived at Gamot Publiko and we liked it because it is straightforward in describing what we are selling and who our market is.”
3| Why Gamot Publiko is an affordable franchise
Most, if not all, franchises today charge royalty fees that franchisees have to pay on a regular basis. Gamot Publiko doesn’t charge royalty fees on all additional non-pharmaceutical products in the store. The company also provides a free POS (point-of-sale) system and delivery without a minimum amount.
Today, Gamot Publiko’s franchise fee is at P120,000 with a total investment of P627,000 to P700,000 for the pharmacy outlet format.
How to franchise Gamot Publiko
If you are interested in franchising Gamot Publiko, you can either join a Franchise Discovery Day or visit this link to know more about the concept. Then, applicants will need to submit the requirements, which includes a pre-qualification form, letter of intent, location proposal with map, and government IDs.
Once your application is assessed and approved, the next step is franchise agreement signing and payment. Gamot Publiko will also provide staff training, guidance in store renovation and permit processing to ensure immediate store opening.
Are you interested in franchising Gamot Publiko? You may call/text +632 86340586, +632 86343717, +63920 9830247, or +63917 8816999 or email [email protected].
Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; Chairman for ASEAN Integration of the Philippine Franchise Association; and Chairman for ActionCOACH Philippines.
