McDonald's Philippines Is Set to Fully Recover From Pandemic This Year 

IMAGE MCDONALD'S

After a two-year pandemic, Golden Arches Development Corporation, the master franchise holder in the Philippines, is expected to make a full recovery in 2022 after achieving double-digit sales growth of 29 percent in the first quarter. This is compared to the restaurant chain’s 22 percent store sales growth during the same period last year. According to Golden Arches, the company has already achieved 100 percent of its sales recovery plan versus 2019. 

“We’ve overcome the challenges of the past 2 years because of strategic investments on innovations we made before the pandemic, which enabled us to serve a safe and frictionless omni-channel experience for our customers. We are confident that this will continue to drive our growth in 2022,” said president and CEO Kenneth Yang.

With lockdown finally easing, the company has experienced double-digit growth in dine-in sales and delivery sales in March alone. Thirty-six new stores were opened in 2022, increasing the workforce of the company.  

“With over 40,000 employees systemwide, we will remain committed to working with different stakeholders for our shared goal of the country’s full economic recovery. As McDonald’s continues its growth path in 2022, we will be steadfast in our pursuit of sustainable development, employment and community building with even more vigor,” said Mr. Yang.

Aside from its financial recovery, McDonald’s Philippines has also successfully rolled out its M Safe program, which vaccinated 100 percent of employees, guided by the principle that “if their employees are safe, they will keep customers safe.” An active partner of the government, the food chain is also a member of the Task Force T3 consortium, which drives awareness on vaccinations and health and safety protocols. The company also supported the Ronald McDonald House Charities Philippines’ (RMHC) Kindness Kitchen initiative, which served over 700,000 hot meals during the pandemic to frontlines and indigent communities. The project is ongoing as of today. 

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On the environmental front, McDonald’s Philippines launched its Green and Good platform, which produced the company’s first Green and Good store, a building constructed using green construction with a space for bikers to park and rest. The Green and Good platform is also working on solar rooftops and grid-tied solar photovoltaic (PV) systems for future stores. The most visible Green and Good initiative for customers was the strapless lids, which allows customers skip the straws.

The McDonald’s flagship Green and Good store in Mandaluyong.

Photo by Golden Arches Development Corporation.

The first McDonald’s Philippines store was opened in 1981 by master franchise holder Dr. George T. Yang. There are now 675 McDonald’s stores in the country as of 2022.

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Anri Ichimura
Section Editor, Esquire Philippines
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