Mega Prime Foods Acquires Filipino Instant Coffee Brand

Mega Prime Foods, Inc. (MPFI) has made its first investment in the powdered drinks market after officially acquiring Philippine-based Jimm’s Coffee Mix, which was under Goldshine Pharmaceuticals, Inc. (GPI). With this latest partnership, MPFI now has the whole portfolio of the coffee brand—from manufacturing to the products itself.

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A news release sent to Esquire Philippines did not disclose the value of the acquisition.

Founded about 30 years ago, Jimm’s Coffee Mix, a wholly Filipino brand, bills itself as one of the leaders in the functional coffee brand category. Besides the usual coffee, milk, and sugar, its products contain ingredients such as ginseng, agaricus mushroom, and korean ginseng, which all have health benefits.

“Jimm’s Coffee Mix’s legacy of helping Filipinos achieve their health and wellness goals resonates deeply with our purpose at Mega Prime Foods,” Marvin Tiu Lim, chief growth and development officer of MPFI, said. “Our family of brands have continued to grow through the vast network of Mega Prime Foods. And like our brands, we hope to have Jimm's Coffee Mix in every home.”

Mega Prime Foods, a manufacturing and distribution firm, is the largest subsidiary of Mega Global Holdings, which is the company behind Mega Sardines, Mega Mackerel, and Mega Tuna, among many other canned food brands. It is looking to expand its portfolio further over the next five years, as seen in its latest venture into the powdered drinks category.

“We are excited about the possibilities it presents for our brand and our people. This is a wonderful opportunity for growth and collaboration. We’re confident that Mega Prime Foods will blaze new trails for Jimm’s Coffee Mix,” Jaime Serato, chairman and president of GPI, said.