P8.8 Billion Worth of Premium Properties Are Now Listed on Proptech Startup Noneaway

Launched last year, the platform aims to disrupt the local real estate sector by making buying and selling property seamless and safe.
IMAGE PHOTO: Noneaway
ILLUSTRATION: Igi Talao

If you're a buyer, seller, renter, or broker, and you’re looking for a smarter, safer, and more seamless way to engage in real estate transactions, you may want to check out the Noneaway app. The property tech platform has announced that it now has about P8.8 billion worth of exclusive listings since the launch of its beta version last December 12.  

By partnering exclusively with top-tier brokers and brokerages, NoneAway has curated a portfolio of premium properties ranging from P30 million to as high as P1.4 billion. The proptech startup is keen on further expanding its network, and is inviting brokers, property owners, and serious buyers seeking high-value listings to download and use the app. 

Unlike traditional platforms often bogged down by scattered listings and outdated verification systems, NoneAway prioritizes efficiency, security, and transparency. With its AI-powered verification and strict privacy measures, the platform aims to revolutionize how properties are bought, sold, and rented in the Philippines.

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“We’ve built NoneAway as a platform where the best world-class technology meets the best real estate experts,” Crystal Lee Gonzalez, NoneAway Co-Founder and CEO, told Esquire Philippines. “By leveraging cutting-edge AI-powered tech and partnering with real estate experts, we’re creating a seamless and secure ecosystem that allows brokers, buyers, sellers, and renters to directly engage and close transactions faster and with more confidence.”

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The app has exclusive and helpful features like verified listings and users, AI-powered verification, AI-content creator, no duplicate listings, comprehensive search, save and share listings, photo-video animation, anti-screenshot protection, in-app chat, instant profile sharing via QR & link and quality control.

A tight KYC (Know Your Customer) process prevents scammers from entering the platform. Realtors need to be professionally licensed and are required to submit a copy of their PRC license and a valid ID. Property-seekers, meanwhile, need to submit a valid ID, too. The app also asks for a digital copy of the ATS (Authority to Sell). NoneAway’s partnership with the Land Registration Authority and with titling companies helps ensure that documents are duly verified. 

NoneAway’s name comes from the term “one-away,” which is used by licensed brokers to refer to the unlicensed ‘middleman’ in real estate. Moreover, NoneAway aims to eliminate the reported 120,000 illegitimate agents that have flooded the market.

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Comparable to trusted platforms like PropertyGuru in Singapore, NoneAway is an all-in-one real estate platform with a secure, efficient, and technology-driven ecosystem.

Big names in real estate

More than just another real estate app, NoneAway is a platform that brings together top-tier brokers and world-class listings. The company says it is proud to present its lineup of real estate partners and experts, which includes Bobby Kok, Chief Agency Officer ERA Philippines, a seasoned leader with expertise across local and international markets; Johann Garcia, CEO of ERA Philippines, driving innovation and client-focused solutions; Eva Marzan, President/ Lead Licensed Broker, a 15-year veteran specializing in premium areas like Makati and BGC. 

The app also names as partners Richard Corr Manuel, a 25-year expert in residential properties south of Makati; Roshan Gangaramani (Rose Flores), CEO & Principal Broker RE/MAX Gold Philippines with ?3 billion in sales; Paolo Villavicencio, President of RE/MAX PRIME known for integrity and service; Atty. Jill Gerodias Borja, Senior Broker and Real estate lawyer specializing in luxury and complex transactions; and Miguel Naval, Country Manager of RE/MAX Philippines for 5 years. Noneaway says these industry leaders will use their expertise to help elevate the Philippine real estate market. 

Top investors and advisors

Late last year, NoneAway announced that it has secured $1.25 million (about  P73.5 million) in a pre-seed funding round led by Forge Ventures, with support from Wavemaker Partners, Kaya Founders Ventures, and Vulpes. PropertyGuru’s co-founder, Jani Rautiainen, is both an investor and advisor. 

NoneAway core team includes Gonzalez as CEO and co-founder; ER Rollan (co-Founder of Growsari) as co-founder and CEO; Ray Alimurung who is a general partner at Kaya Partners and former CEO of Lazada Philippines; and Paulo Campos, who is a founding Managing Partner of Kaya Partners and former CEO of Zalora Philippines.

Users can download the app now on the App Store and Google Play, or visit noneaway.com for more details.

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