Prime Media Holdings' Partnership with ABS-CBN Is 'Making a Mark' in the Country, Company Says
Media Serbisyo Production Corp. (MSPC), the new media company partnership between listed Prime Media Holdings Inc. (PRIM) and ABS-CBN, is ‘making a mark’ in the local broadcast industry, PRIM announced on Thursday (October 5).
PRIM, the broadcast media arm of a company owned by the Romualdez family, said in a statement that its joint venture with ABS-CBN has made significant strides just 90 days after it commenced operations on June 30, 2023. This includes operating seven days a week and amassing a “who’s-who” of broadcast industry veterans making up its programming slate broadcasting on TeleRadyo Serbisyo and DWPM Radyo 630 News Exchange.
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TeleRadyo Serbisyo includes in its stable of radio news anchors Noli De Castro in his programs Kabayan and Teleradyo Serbisyo Balita, longtime ABS-CBN reporters and anchors Alvin Elchico and Doris Bigornia in Gising Pilipinas, Bernadette Sembrano and Winnie Cordero in Tatak: Serbisyo, and former actress Karla Estrada in Ang Tinig Nyo.
The fledgling company is also “making a mark” in the country and in Metro Manila in particular, with PRIM announcing that ratings have continuously climbed in the third quarter of 2023, although the company did not provide specifics.
“Importantly, TeleRadyo Serbisyo and DWPM Radyo 630 News Exchange partnership with nearly 30 regional radio stations nationwide revolutionizes news connectivity from Luzon to Mindanao and supported by cable subscriptions and various partnerships, have gained the trust of both public and corporate sectors, paving the way for future growth,” PRIM said in the statement.
In addition,the new media company is planning a shift to 24/7 operations and extending their reach to platforms such as YouTube and other social media networks.
“TeleRadyo Serbisyo and DWPM Radyo 630 will continue to redefine public service broadcasting with an unwavering commitment to the entire Philippines and Filipinos worldwide,” said MSPC President Marah Capuyan.
MSPC is a joint venture that is 51-percent owned by Prime Media, while the remaining 49 percent is owned by ABS-CBN. The JV was announced by ABS-CBN and PRIM in May after the former said its online broadcast news platform Teleradyo would cease operations after mounting huge losses since 2020. That year, Congress denied ABS-CBN an extension of its broadcast license.
PRIM’s parent company is RYM Business Management Corporation, a company owned by the Romualdez family, which took control of PRIM in 2021, while its subsidiary Philippine Collective Media Corporation is a broadcast firm established in 2008 in Tacloban City, Leyte, the home province of the Romualdezes. In 2020, then-Representative and now House Speaker Ferdinand Martin Romualdez secured a national broadcast franchise for PCMC, which led to its quick expansion not just in Leyte and Samar provinces, but across provinces like Baguio, Cagayan, Occidental Mindoro, Catanduanes, Bacolod, Camiguin, Dipolog, Zamboanga Sibugay, Butuan, Davao del Norte, Iligan, Camarines Sur, Isabela and Davao de Oro.
