This New Filipino Startup Promises to Deliver Your Groceries in Under 15 Minutes 

The latest startup trend: instant groceries.

There’s a new grocery delivery app in town, and it promises to be at your doorstep in under 15 minutes. The latest grocery service to launch in the Philippines is Supah, an instant commerce startup that prides itself as the “first digital rapid grocery delivery service in the country.” 

Super is a business unit of social commerce startup SariSuki, both of which are backed by Lance Gokongwei, President and CEO of JG Summit, and Brian Cu, co-founder and ex-CEO of Grab Philippines. 

“Our business puts tremendous value on our customers’ time and needs. We see doing the grocery as effortless, time-saving, and economical, while still making it possible to attend to other things. Thanks to our efficient ecosystem of suppliers, vendors, and riders, we are able to fulfill this commitment without a delivery fee,” said Brian Cu, co-founder and CEO of community buying startup SariSuki. 

Supah promises to deliver grocery orders in just 15 minutes. Areas covered by Supah are Makati, BGC, Taguig, Pasig, Mandaluyong, San Juan, Binondo, New Manila, and Timog. For now, Supah's grocery items cover toiletries, snacks, condiments, beverages, fresh produce, dry and frozen food, and other everyday essentials. 

Photo by SariSuki.

Online grocery shopping became more popular during the pandemic, and the trend appears to be sustaining as we return to the new normal. Supplying Supah's online grocery orders are its “dark” stores, or grocery shops that cater exclusively to online orders. Unlike traditional supermarkets, these stores are smaller and “invisible” as they don’t accept walk-ins. 

“Supah offers great potential as it tries to address the consumers’ evolving needs in grocery shopping by finding the optimal balance among several critical factors like speed, assortment, value, and convenience. This innovative technology will help shape the future of grocery shopping in the country,” said Lance Gokongwei, President and CEO of JG Summit. 

Gokongwei has also joined the board of SariSuki, the parent firm of Supah. JG Digital Equity Ventures, the corporate venture capital arm of JG Summit, is an investor in Sarisuki. 

Supah Head of Quick Commerce Timothy Cu, Lance Gokongwei, JG Summit President and CEO, and Sarisuki Board Director; SariSuki Co-Founder and CEO Brian Cu, SariSuki Co-Founder and Chief Commercial Officer Bam Mejia.

Photo by SariSuki.
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How to Order on Supah 

  1. Download the Supah app on Android or Apple.
  2. Place your order anytime between 7:00 a.m. to 2 a.m. 
  3. Deliver groceries to any location in Makati City, Bonifacio Global City, Taguig, Pasig City, Mandaluyong City, San Juan City, Binondo district in City of Manila, and both New Manila and Timog areas of Quezon City.
  4. Wait less than 15 minutes for your groceries to be delivered. 

Esquire Philippines is published by Summit Media Inc, which is also under the Gokongwei Group.

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Anri Ichimura
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