This Beverage Concept Aims to Serve the ‘Best Lemonade in the Philippines’
Dubbed “The Best Lemonade in Cebu,” The Lemon Co. has the potential to be a major player in the beverage franchise industry. With over 30 branches in Visayas and Mindanao, the all-natural, hand-pressed lemonade concept is expanding its reach to Luzon, hoping to ern the title of “Best Lemonade in the Philippines.”
Starting as a small lemonade stall in a supermarket in 2015, The Lemon Co. advocates promoting good health to its customers while taking care of its franchisees, partners, and the communities they are a part of.
During Francorp’s Franchise Your Business Seminar (FYBS) in Cebu, The Lemon Co. owner Mr. Terence Neil Padrique shared their journey through franchising. “Signing up with Francorp was one of the best decisions of my life. I had worked with another consulting company before and I was not happy with their quality of recommendations and support, so I decided to work with Francorp,” he said.
TLC in the franchising journey
Padrique stated that working with Francorp could be summarized as TLC: Track Record, Longevity, and Care.
1| Track Record
Since the completion of The Lemon Co.’s franchise program developed with the help of Francorp, the Cebu-born lemonade franchise company was able to open over 30 successful franchises in Visayas and Mindanao.
The Lemon Co.’s affordable investment package prioritizes long-term investment gain to take care of the company's people and customers as well as investors. Today, the company’s franchise fee is P150,000, with a total investment of only P418,000 for cart/in-line format.
2| Longevity
The Lemon Co. and Francorp’s relationship didn’t end after the franchise program was completed. Even after all deliverables were turned over, a good, meant-to-last relationship had already been established.
Francorp continues to support and guide The Lemon Co. in matters such as operations, management, marketing, and others. The franchise company is also by their side as The Lemon Co. is gearing toward further expansion nationwide.
3| Care
“I’d like to put emphasis on this last one, since I saw and felt that they really cared for the success of our company,” Padrique shared. He added that even at the start when their company was still small, Francorp did not look down on them. “Francorp treated us with professionalism and respect,” he said.
Are you interested in franchising The Lemon Co.? You may contact (+632) 8634.05.86 or (+632) 8634.37.17 / (+63917) 881.69.99 / [email protected].
Do you want your business to grow from one to many through franchising? You may contact Tel. No.: (+632) 8638.31.49/50 / Fax No.: (+632) 8638.31.41 / Globe Mobile: 0917.835.55.30 / Smart Mobile: 0920.961.08.10 / Email: [email protected].
Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; Chairman of ASEAN Integration of the Philippine Franchise Association; and Chairman of ActionCOACH Philippines.
