Guaranteed $1 Million Investment Awaits Contestants of The Final Pitch ASEAN Edition

Six countries will be participating in this homegrown business show.
IMAGE The Final Pitch

The Final Pitch is going international with its first-ever overseas edition: The Final Pitch ASEAN. John Aguilar, founder and host of the reality competition TV show featuring startup companies, made the big reveal at the media launch of the Philippine Fintech Festival 2020.

According to Aguilar, the ASEAN version will follow the same format as the local edition but will feature investors, entrepreneurs, and startups from six Southeast Asian countries: the Philippines, Singapore, Malaysia, Indonesia, Thailand, and Vietnam.

The Final Pitch team will set out soon for a roadshow to find one investor from each participating country. The startup pool will be limited to four startups per country, totaling to 24 startups across the region.

A behind the scenes look of the startup contestants and investors in Season 4 of The Final Pitch (local edition)

Aguilar added that the investors will be coming from different industries: “As much as possible, we want it to be diverse, but the end goal is for us to have them co-invest in certain companies.”

The most notable development of the international develop is that the minimum investment for a participating startup will be $1 million.

Given the larger scope and bigger investments, the requirements for the show will be stricter than its local counterpart. “These are going to be the best of the best we can find,” said Aguilar.

Fans of the Philippine edition know that investments for local startups on the show range on average from P2 million to P10 million, which Aguilar describes as seed investments. In contrast, the ASEAN edition investments will be intended for the next stage of a startup’s growth, meaning that the chosen startups will need to already be established and looking to expand beyond their country.


“If you’re a company that wants to expand to a certain region or country, then this will be the perfect avenue for you to do that,” said Aguilar. “A lot of startups here are looking to expand, so by being part of The Final Pitch ASEAN, this essentially jumpstarts that effort because you’re not only getting investments through the show, but you also get the platform to be seen by the entire region.”

The show is slated to air by 2021, and principal photography is tentatively scheduled for the last quarter of this year or first quarter of 2021.

Watch out for the call to action in each country to know how you can qualify to be part of The Final Pitch ASEAN.

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Anri Ichimura
Section Editor, Esquire Philippines
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