From the Racetrack to Fine Jewelry: F1 Star Charles Leclerc is APM Monaco’s New Brand Ambassador

Monaco, the playground and tax haven for the rich and famous, is also one of the world’s smallest countries. It has the distinction of having the most number of Michelin-starred restaurants per square meter and is home to of the Monaco Grand Prix, Formula 1’s only race that’s part of the prestigious Triple Crown, along with the 24 Hours of Le Mans and Indianapolis 500. 

Photo by APM Monaco.

With 19 tight and twisty turns, the Monaco Grand Prix is one of Formula 1’s most anticipated and recognizable races, zipping through its streets overlooking its yacht-filled harbor, and through the iconic Monte Carlo Casino and famous tunnel. It’s definitely one of the best Formula 1 races to watch.

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In the realm of luxury jewelry, APM Monaco is renowned for its craftsmanship, innovative designs, and timeless elegance. Adding to its allure, APM Monaco recently announced a brand partnership with F1 Ferrari team driver Charles Leclerc, a Monaco native himself. Now F1 team Ferrari’s top driver, he remembers watching red Ferrari cars racing around the street circuit at his friend’s balcony as a young kid and grew up loving the sport.

Photo by APM Monaco.

Leclerc's rise in the world of Formula 1 propelled him through the ranks of motorsport with remarkable speed. In 2019, he made history by becoming the second-youngest pole position qualifier in Formula 1 history, showcasing his extraordinary talent and determination. 

Beyond his prowess on the racetrack, Leclerc embodies a sense of sophistication and style that aligns perfectly with APM Monaco's brand ethos. His charisma, elegance, and global appeal make him the ideal ambassador to represent the brand on the international stage. He is fluent in several languages including English, Italian and French (which is the official language of Monaco), 

Founded in 1982 by Ariane Prette, APM Monaco started as a small brand in the city state and has evolved into a global brand, with boutiques spanning across Europe, Asia, and the Middle East. APM Monaco's jewelry collections seamlessly blend classic and contemporary elements, catering to modern tastes while honoring traditional craftsmanship. 

The collaboration between APM Monaco and Charles Leclerc is a fusion of two worlds—where luxury meets performance, and elegance meets speed. As a brand ambassador, Leclerc will not only showcase APM Monaco's jewelry collections but also embody its values of passion, creativity, and excellence.

Photo by APM Monaco.

APM has over 400 stores worldwide and has opened its first store here in the Philippines at the Retail Boulevard, Pearl Wing, Okada Manila. The 55-square-meter store is accented with its signature navy blue leather and Riva wood interiors, reminiscent of cruising in the South of France on the Mediterranean. APM Monaco even curates a monthly playlist to match the vibe of the collection and to accompany you as you browse around.

The boutique’s store specialists will guide shoppers who wish to discover its jewelry library in a polished yet comforting environment. Visitors will get to explore the season’s stunning collections and discover the best in French fashion jewelry design.