Cartier's Latest Campaign Brings Together Jackson Wang, Troye Sivan, and More
For its latest campaign, Cartier has called on famous faces and, as they put it, friends of the Maison including Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang, and Maisie Williams, to celebrate the festive season stylishly in pieces from the French jeweler and watchmaker.
The campaign presents Love Is All, a choral film, that showcases universal and timeless love. Directed by the director and fashion photographer Charlotte Wales, the film was filmed between Paris, Los Angeles, and Shanghai. It's all incredibly fun as each star embodies the pop melody which was composed in the '70s by Roger Glover and Ronnie James Dio.
"It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration. Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy," says Arnaud Carrez, senior vice president and chief marketing officer at Cartier.