He May Have Lost But At Least Conor McGregor Is Getting His Own Fashion Label

He's going to team up with the designer behind his 'F*ck You' suit.

The lead-up to the August 27 megafight has had its fashion highs and lows, but none as high as the brilliant suit McGregor wore to one press conference, which had "Fuck You" stitched into its pinstripes. After McGregor debuted the suit, the brand behind it, David August, released a limited run to the public that was available for a cool $6,500. After that, the next step— McGregor and David August collaborating on their own label— was practically inevitable.

McGregor described his love of fashion in a press release:

Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks… We casually chatted about doing a line together, but we finally got serious over the past several months. I know the public will love what lies ahead.

August McGregor suits will range in price from $500 to $1,200. Floyd Mayweather is also cooking up a label of his own, teaming up with German designer Philipp Plein.

This story originally appeared on

* Minor edits have been made by the editors.

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