How Zegna Channels Its Expertise Into The Making of 280,000 Protective Hospital Suits
The COVID-19 pandemic has disrupted how the world works with community quarantines involving the shutdown of offices, public spaces, and transportation becoming the new normal. As the world continues to arrest the deadly virus’ spread, businesses will have to figure out how to operate. Many are finding ways to ensure their survival, which in turn, safeguards the livelihood of their employees. Most are looking outward, too, securing their bottom-lines while reaching out to those that need help right now.
Though the physical shops of Ermenegildo Zegna remain closed, the luxury menswear company continues. Early this month, Hypebeast released images, photographed by Tommy Ton, for Zegna’s collaboration with American streetwear label Fear of God. The set is scheduled to drop in September 2020.
While Zegna looks to the future, it is also mindful of the now. In March, the Zegna family and the group’s management pledged three million euros to support nurses, doctors, scientists, and volunteers, while the company supported the purchase of ventilators for hospitals in Italy. In addition, Zegna also started to produce protective masks.
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“At Zegna, we believe our actions today will shape our tomorrow. The pandemic we are all facing is a call for people around the world to take action. Each of us must do our part, in every way possible, to stop this global emergency,” said Gildo Zegna, CEO of the Zegna Group.
This month, the company ramps up its support for the fight against COVID-19. On social media, it announced that facilities in Italy and Switzerland have been reopened “to manufacture 280,000 protective hospital suits.” The gear will be delivered to medical frontliners in Piedmont in Italy (250,000 units) and Canton Ticino in Switzerland (30,000 units).
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To note: Zegna makes mention of how the medical suits are constructed with a non-woven fabric produced by Pratrivero SpA, the Italian-based company that has been making textiles since 1663. It is another example of how the fashion industry is transforming its expertise, the creation of clothes, into what is needed now.
See more photos of the Zegna’s protective suits below.
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