The Good Morning Towel Is Now a Stylish Shirt and Cap

The iconic Good Morning towel has been elevated into a fashion statement. Homegrown Filipino brand Episodes debuts its Rise & Shine collection featuring the Good Morning Set.
The Good Morning Set consists of the Good Morning Shirt and Cap—wearable upgrades of the household staple.


The Good Morning Shirt features a relaxed and reimagined version of the bowling shirt, silk-screened with Good Morning in different languages for a one-of-a-kind design that hits close to home.

The Good Morning Cap adopts the colorways of the Good Morning Towel, and also features the iconic logo and text of the ubiquitous towel. The embroidered and tailored cap complements the white-blue patented Good Morning shirt.

Episodes is an independent Philippine-based lifestyle brand that channels different perspectives, basing most designs and concepts on personal experiences. “We express ourselves by creating statements on garments that people can connect with,” Episodes tells Esquire Philippines in a statement.
Another highlight of this collection is the breathable logo shorts that come in different colorways. The shorts are best paired with the Episodes College Tee and the Episodes Striped Tee for a laidback and cozy look.


Curated by Episodes' "everyday crew" after receiving some friendly advice to rise to the occasion and live life to the fullest, the collection features distinct pieces and comfy basics, which are adaptable for unpredictable days.
“This Rise & Shine collection hopes to spread some good vibes and bring brighter days and [help you] get through the slumps and face life as it is, head-on,” says Episodes.
