Gucci Unveils the Second Chapter of the Prospettive Editorial Project
Sabato De Sarno's new Gucci confirms his interest in building a visual identity that explores artistic, aesthetic, and cultural references. Simultaneously with the creative director's debut in men's fashion with the Gucci Ancora men's fall/winter 2024 fashion show, De Sarno presents Gucci Prospettive 2: Ancora Milano, the second volume dedicated to the Lombardy capital and its creative expressions. The editorial project curated by architect and design curator Paola Antonelli, is Milanese "loaned" to New York, and developed through the pages of a book that illustrates the multiple dimensions and different aspects of Milanese design.
Unexpected impressions and juxtapositions of buildings, spaces, objects, and the people who created them bring to life a portrait of a city devoted to design. “We were inspired by the idea of frictions and attritions, contrasting flashes of brutalism with visions of commercial, entrepreneurial and industrial refinement, exploring the clichés of bourgeois elegance without discounting the more complex and radical nuances that make it quintessentially Milanese,” explains Antonelli.
Aside from the pictorial, photographic, and poetic references, Antonelli and De Sarno together observe the city as a cradle of design systems, from whose stratification the Milanese identity is born. Physical spaces and objects therefore enter into dialogue with those who inhabit and use them, in a continuous and, in turn, stratified exchange. The first volume of the project, however, was launched in September: a love letter to Milan edited by Stefano Collicelli Cagol, director of the Luigi Pecci Center for Contemporary Art in Prato and former curator of the La quadriennale Foundation in Rome (2018 to 2021). Inside the works of art intersect literature, music, cinema, fashion, and history, telling the cultural and artistic history of the city, from the Second World War to today.
From: Esquire IT
