How Loro Piana Is Turning Repurposed Cashmere Into New Works of Luxury

Three days. That's about how long it takes to create a single piece of knitwear in Loro Piana’s LORO collection. Each crewneck, polo, turtleneck, and V-neck is made from recycled cashmere from the label’s production surplus. The extraneous bits—zippers, buttons, even stitching—are removed by hand. Then the cashmere is processed and blended with virgin, undyed cashmere to ensure the quality is of the utmost. The result? A more sustainable garment that’s indistinguishable from its brand-new cousins.

Indistinguishable, that is, until you notice the understated sophistication that defines the LORO offering. The muted colors. The vast range of sizes, reaching all the way up to quadruple XL. The complementary accessories—a hat, a scarf, featherlight sneakers with cashmere uppers—that complete the look. It’s loungewear at its most luxurious, the sort of stuff you’ll want to cozy up with all season long. We’re certainly not going to stop you.

Above: Recycled-cashmere sweater ($1,125), recycled-cashmere polo ($1,225, on waist), shorts ($800), recycled-cashmere turtleneck ($1,675), and pants ($2,850) by Loro Piana.

Styling: Alfonso Fernández Navas
Grooming: Roberto Alvarado Jr. using Shu Uemura Art of Hair
Models: Bernard Amoah at Marilyn NY and Ayak Veronica at New York Models

This story appears in the October/November issue of ESQUIRE magazine
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From: Esquire US